AVEDA CHAPEL HILL IN THE NEWS

Scholarship NEWS

Aveda Opening Announced

New Franklin Street Tenants

Business Workshop

Earth Month 2005

Earth Month LE T-Shirt

FOR IMMEDIATE RELEASE

Contact: Elizabeth Polovick
Admissions Team Lead
Aveda Institute Chapel Hill
919.869.8029
EPolovick@avedachapelhill.com

THE AVEDA INSTITUTE CHAPEL HILL
ANNOUNCES SCHOLARSHIP CONTEST

Chapel Hill 2006 – The Aveda Institute Chapel Hill proudly announces its Natural Talent Scholarship Contest, an opportunity to win a cosmetology scholarship to attend the Aveda Institute Chapel Hill.

Contest participants will have the opportunity to demonstrate their talent by styling hair, applying makeup, and outfitting a model of their choice. Participants will prepare their models at the Aveda Institute Chapel Hill during a live competition on June 12, 2006. The finished, overall look of each model will be scored by judges as part of the competition.

Before the live competition, participants must submit a scholarship application and a 200-word essay that expresses why the applicant wishes to enter the cosmetology/beauty industry.

Eligibility for the contest requires that participants possess at least a high school diploma or GED. Individuals with prior, formal cosmetology training are not eligible to enter.

Patrick Thompson, owner of the Aveda Institute Chapel Hill, said, “The scholarship contest will provide individuals with an opportunity to showcase their talents. This contest is the first step toward building a career in an industry of tremendous talent and growth.”

“Winning the contest meant I was one step closer to reaching my goal. I enjoy going to an Aveda school, and I’m so glad I have this opportunity,” said Jennifer Ferguson, the winner of last year’s scholarship contest and current Aveda Institute Chapel Hill student.

Interested individuals should call 919.869.8029 to receive more information and application materials for the contest.

The mission of the Aveda Institute Chapel Hill is to inspire and educate our students, our team, and our guests about beauty fashion, wellness and nature. The Aveda Institute Chapel Hill is committed to fostering an environment of respect and trust in order to allow students to express their individualism and creativity.

For more information on the Aveda Institute Chapel Hill, or the Natural Talent Scholarship Contest, call Elizabeth Polovick at 919.869.8029 or visit www.avedachapelhill.com.
 

AVEDA CHAPEL HILL IN THE NEWS

From Waste Matters
A publication of the Orange County Solid Waste Management Department - Fall 2005

Aveda Institute is Showplace of Recycled Building Products

Few businesses are as well known as Aveda, maker of plant-derived beauty products, for connecting ecological sustainability and corporate success. In addition to their ecologically based salon and lifestyle products, their new institute on West Franklin Street is a veritable showplace of building products made with environmentally sustainable and recycled material. Buying products made from recycled material helps support recycling programs.

Upon entering the facility, one is not assaulted with the chemical blast common to hair and personal care salons. Karen Potter, Marketing and Events Coordinator for Aveda Institute Chapel Hill, relates what a healthy difference it makes to work in an enivironment that is not full of volatile organic compounds (VOC’s), “It has really made me conscious of the smell of synthetics and aerosols.” Karen’s so inspired, she’s converted to non-toxic, aerosol and synthetic-free alternatives in her home.
Pale wisps of laminated bamboo called Plyboo? cover the reception desks and display counters. All bamboo used to make Plyboo? comes from managed forests in China where it is harvested by hand, minimizing impact on the local environment.

“Dakota Burl” covers the countertop at the guest services’ station. The marble-looking material is made from sunflower seed hulls, a waste product of the sunflower seed processing industry in the Dakotas and northern Minnesota. Crushed hulls are bonded with a non-polluting urethane resin to form this durable, attractive countertop.
The Infinity? Modular carpet tiles in the foyer can be taken up, replaced piece by piece as needed and recycled again.

Marmoleum? flooring swirls beneath the colmetology clinic and nail care area. It is an update of the old linoleum made from biodegradable, natural renewable products including jute, wood flour and limestone. A sealant hardens the Marmoleum?, but leaves it with a slightly springy feel, making it more forgiving on employees’ feet than conventional flooring.

Last but not least, the confetti-looking flooring (ECOsurfaces) in the break room is made from recycled rubber tires and is in turn completely recyclable.
Stroll into Aveda for a visual sampling of these great, environmentally sound products, especially if you have a building or remodeling project in mind. While here, notice the high indoor air quality as well, Buying recycled isn’t only for an upscale salon; these building materials and many others are available for building healthy homes and businesses.

Aveda Opening Announced

BY ELANA JONES
STAFF WRITER - The Daily Tarheel
November 24, 2004

UNC students will have a chance to receive salon services from their peers when the newest branch of the Aveda Institute, a cosmetics and beauty company, opens at 200 W. Franklin St. in March.

The adjacent Aveda retail store opens in December.

The institute will offer courses in cosmetology and esthiology, and two-thirds of the training will be hands-on, said Tracy Main, director of admissions and recruiting at the Aveda Institute-Columbus.

"It provides a way for students to get a high-end haircut or coloring at a value price because it is a learning experience," she said. "The cosmetology students get a chance to work on their peers and practice the most up-to-date cuts and coloring."

The 42-week cosmetology course will provide students with instruction in hair cutting, coloring, texturizing and perming. A 16-week esthiology course teaches skin-care services such as facials, waxing and body treatments.

Main said that when clients come for a haircut or coloring, they also will receive an Aveda Sensory Experience.

The experience depends on the service being provided but generally consists of a scalp, neck, shoulder and hand massage; stress-relieving treatment; mini facial; and free makeup touch-up. All services provided by students are overseen by a licensed cosmetology instructor.

"What we are trying to do is to raise the bar and change the perception of the beauty industry," said Patrick Thompson, owner of the Aveda Institute-Columbus, noting that most beauty schools' locations don't allow them to attract upscale clientele.

Thompson said Aveda's goal is to train its students to communicate well with clients and perform salon services at the highest level.

"You want to be able to train on the people you will eventually service," he said.

Thompson said one of the benefits of being located near a college campus is that the University students of today are the salon customers of tomorrow.

"The school's coming here is a good thing," said Alan Corpus, owner of Salon 135. "It's a very good training school and ... we need properly trained stylists."

Corpus said Mitchell's Hair Styling, which has several schools in North Carolina, now holds a monopoly on stylist licensing. He said he hopes the Aveda Institute will provide local spas and salons with trained professionals.

UNC is not the first campus to get a nearby Aveda Institute. Main said Aveda also has a location near Ohio State University, where more than 500 clients, many from the university, have been served in one week alone.

Thompson said another advantage of being in a college town is that some students realize a traditional four-year college is not for them, and the Aveda Institute provides an alternative career route.

"A lot of parents throw up their hands when their son or daughter wants to be a hairdresser, but a stylist can do very well financially," he said. "We want to educate students to be as successful as possible."

New tenants raise hopes

By MATT DEES, STAFF WRITER
CHAPEL HILL — Two prime chunks of Franklin Street real estate will have new tenants soon, and business and government leaders are expressing optimism about the effect they’ll have on a downtown area that has struggled in recent years.

The former home of The Intimate Bookshop once again will be a bookstore, Tar Heel Books, though the entire second floor will be devoted to textbooks for UNC students, said John Lindo, the store’s manager.

The bottom floor will be a mix of general reading materials, school supplies and UNC clothing and gifts, Lindo said.

“We’re going to see what works,” he said of the mix of merchandise. “We’re not going to limit ourselves in that respect.”

Aveda, an international cosmetics firm that specializes in natural products, will move into the former Michael Jordan’s 23 restaurant at the corner of Franklin and Church streets.

The space has been vacant since 23 closed in November 2002, and it’s next to a parking lot town leaders hope to develop into a mix of residential, retail and commercial uses.

Aveda plans to open an institute that will offer classes in cosmetology, massage therapy and hair styling by the end of the year, company officials said.

The institute will be joined by a retail outlet and spa. Customers may be able to receive reduced rates on treatments performed by students. Aveda has a retail-only store in the Streets of Southpoint mall, but the institute will set it apart, officials said.

Charles House, owner of University Florist, said Aveda will be good for his business across the street.

He said the services Aveda offers will make it more successful than Sephora, a cosmetics store that closed last summer. It was in the same spot as Tar Heel Books, which will open in August.

“This store brings a whole other aspect to Franklin Street,” House said. “Sephora was just a high-end retailer. Aveda is a different concept for the area.”

Councilman Mark Kleinschmidt, who has said downtown needs more trendy retailers, said Aveda fits the bill.

“I think it seems like a pretty good match,” he said.

“We’re kind of at the intersection of Bohemian yet urbane. I think it’s the kind of establishment that will be particularly well suited to our community.”

Mayor Kevin Foy agreed. He has said the parking lot development needed to have space for artists that would have activity other than retail.

The institute part of the new Aveda outlet is in that vein, Foy said.

“It seems to me it’s a nice mix between education-type activity and retail activity,” he said.

“Chapel Hill has a spectrum of people engaged in the arts and people engaged in alternative medicine and people are engaged in a lot of different perspectives on religion.

“All of those sorts of things can come together and create a unique environment for downtown. You can put on rose-colored glasses and everything looks great. But it sounds to me like it’s a nice mix.”

Foy also said downtown business owners have said since The Intimate closed in 1998 that the area needed a bookstore.

But Tar Heel Books is closer to Ram Book and Supply on West Franklin and the student bookstore than to The Intimate.

“I don’t know if it’s the same old stuff,” Foy said. “It sounds like a good idea.”

Lindo said there’s room in the market for another bookstore that largely caters to students.

“We hope to offer a selection of products that people will be interested in,” he said.

“The university is a big part of it. I think we’re going to have competitive pricing. Chapel Hill appears to be a great place to do business.”

In other downtown business news, University Square on West Franklin Street also is perking up.

William Travis Jewelry opened last month, House plans to open a second floral shop called Botanica next door, and national candy store Kilwin’s will open in the old Swenson’s spot by the end of the year.

The moves come as Betty Kenan, the shopping center’s owner, has invested $1 million into renovating the center with new sidewalks, awnings and signs.

Contact Matt Dees at 932.8760 or at mdees@nando.com.

From the Chapel Hill News April 23, 2005

Business workshop targets sustainability

Topics at Monday event will include clean transportation and biofuels, green practices, water-wise landscaping and architecture.

By DAVE HART, STAFF WRITER
CHAPEL HILL — To hear Aaron Nelson describe the Aveda Institute of Chapel Hill, the place is so organic you could practically walk in, sprinkle water on the floor and stand back to watch it sprout.

“They have floors of pressed sawdust and jute, colored with natural dyes,” said Nelson, director of the Chapel Hill-Carrboro Chamber of Commerce. “They use bamboo, which is one of the fastest-growing plants and so re-grows very quickly. The cabinets in one room are made of pressed sunflower seeds.”

On Monday, Aveda will host a workshop designed to teach businesses, individuals and organizations how to conserve resources, improve air quality and reduce solid waste.

The Foundation for Sustainable Community, in partnership with the Chamber of Commerce, will present the second annual Sustainability Workshop at Aveda from noon to 6 p.m.

Representatives from Aveda and Whole Foods Market will deliver keynote presentations. Breakout sessions will offer participants the chance to discuss topics including clean transportation and biofuels, green practices, water-wise landscaping and architecture, and others.

“We wanted to give people a lot of real takeaway information they can actually use,” Nelson said. “We want you to be able to go home and put these changes into effect: reducing consumption, conserving water, making yourself and the environment healthier.

“The Chamber firmly believes that a successful community has to protect the environment. We’ve tried to put that into practice in our own offices; we maximize daylight and use a biodegradable material called marmoleum on the floors. So we’re excited to be able to play a leadership role in this.”

The Chamber established the Foundation for Sustainable Community, a nonprofit foundation to advance what it calls “the triple bottom line of sustainability.”

“Economic vitality, environmental integrity and social equity,” Nelson said. “They all work together. A healthy community has all three.”

Among the experts tapped to make presentations will be Rich Bell of Active Living by Design, Jim Ward of the N.C. Botanical Garden, Tobin Fried of Triangle J, Norma Myers of N.C. Pollution Prevention Pays and Jeff Brooks of N.C. Green Power.

Greg Feller of the Orange Water and Sewer Authority will present information in two of the breakout sessions: one on water conservation and the other on green business practices.

“One of the things I’ll be talking about, for example, is the importance of properly disposing of fat, oil and grease,” Feller said. “About 25 percent of our sewer overflows are caused by grease blockages. The main message is that businesses have to use grease integration systems, usually called traps, that should be regularly cleaned by a company that recycles grease. At home, residents can dispose of small amounts by putting it in a container and taking it to the landfill.”

The attendees at last year’s Sustainability Workshop, Nelson said, were roughly evenly divided between business owners, professional engineers and builders, and private citizens.

“That’s a good mix,” he said. “It was a great day, and we’re looking forward to this one. I know a lot of people who went came away with a lot of good information.”

Advance registration for the workshop is over — fees are $20 for the public, $10 for students — but Nelson said there will be limited registration accepted Monday. Anyone interested in attending should call the Chamber early Monday morning at 967-7075.
Contact Dave Hart at 932.8744 or dhart@nando.com.

AVEDA INSTITUTE CHAPEL HILL CELEBRATES
EARTH MONTH 2005

Activities will help protect environment, preserve natural resources

CHAPEL HILL – The Aveda Institute Chapel Hill is proud to join the Aveda Corporation and its Earth Month Campaign once again this year. For more than 25 years, Aveda has been the maker of pure plant-based hair care, skin care, Pure-Fume? aroma and makeup products. The corporation’s Earth Month goal this April is to raise $1,000,000 for its partners that are working toward saving threatened and endangered plant species across the world.

This year, Aveda and the Aveda Institute Chapel Hill continue to focus on preserving the Earth’s endangered species with a particular focus on saving our “power plants.” Plants provide the air we breathe, food and habitat for wildlife, and many medical cures. Often, however, these plants are over harvested, subjected to urban sprawl, or succumb to pollution or global warming.

EARTH MONTH PARTNER
During the month of April, The Aveda Institute Chapel Hill hopes to raise $10,000 in donations and 1,000 signatures on environmental petitions to benefit its Earth Month partner, The Appalachian Trail Conference, which maintains more than 2,000 miles of hiking trails that extend from Maine to Georgia. The Conference manages the Trail’s resources and maintains its facilities for the public. The Aveda Institute Chapel Hill will raise these donations during a variety of student-focused Earth Month activities, including:

TREES FOR THE TRAIL
During April, Aveda Institute customers and guests can help save the Earth’s endangered plants by purchasing bamboo trees for $10, or choosing either Redbud or Dogwood seedlings for a $3 donation to the Institute’s Earth Month partner.

HAIR SHOW
The Scott J Salon Artistic Team from New York City, together with the Aveda Institute Chapel Hill Student Team, will sponsor a Hair Show on Tuesday, April 12, at the Institute’s Franklin Street location. Institute students and Scott J’s team will present a runway show based on the Earth Month elements of earth, air, fire, water and infinity. Institute students and staff will paint canvasses to be sold for donations to the Earth Month partner. Also, the sale of specially designed T-shirts depicting the elements will benefit The Appalachian Trail Conference.

TIP FOR A CAUSE
Tip donations for services at the Aveda Institute Chapel Hill will be accepted in any amount to benefit The Appalachian Trail Conference. A special container will be placed in the Institute for cash collection.

APPOINTMENTS FOR THE EARTH
Beginning March 29, the Aveda Institute Chapel Hill will donate 50 percent of all service proceeds generated on Wednesdays and Thursdays to The Appalachian Trail Conference.

FOR INFORMATION
For more information about the Aveda Institute Chapel Hill Earth Month activities, call 919 960.GROW. For more information about The Appalachian Trail Conference, visit their Web site at www.appalachiantrail.org